ZIONTOLOGY

Mormons have a bit of a reputation for being litigious and pedantic. Maybe they think these are attributes of god. I think it has more to do with the Church's push over the last 50 years or so to build hierarchy within the church resembling a corporation. This is also why the Mormon missionaries wear business attire (with backpacks) as they pedal their bicycles door to door. Anal-retentiveness seems to me to be a cheap substitute for perfection, which Mormons are happy to point to as an attribute of their "gospel" ("The church is perfect, even if its members aren't" "If a perfect church can't produce perfect members, then in what sense is it perfect?").

In recent years the former president of the church (notice that I didn't say "prophet"), Tommy Monson, fought hard to soften the public image of the church. He embraced their colloquial label "Mormon" and ran multiple public relations campaigns which utilized the word in a positive light (i.e. "I'm a Mormon," "mormonsandgays.com," etc.). It seemed to be working, actually. I don't no if it has really helped membership, but the image of the church has literally never been better. Fast forward to this week, however, and Tommy's successor, Russell Nelson, has effectively undone much of the PR gains of the Church.

Rusty Nelson has always been one of the biggest sticks in the mud of the Church's leadership. He reportedly was the driving force behind the Church's 2015 policy change concerning homosexuals in the church, which categorized active homosexuals--especially those in legal gay marriages--as apostates, and the children of which could not be baptized until they reached the age of eighteen and disavowed the sinful lifestyle of their parents (children of straight couples can be baptized at the age of eight without any disavowals). So, for those keeping score it came as no surprise when Ol' Rusty Bucket announced an update to the Church's media style guide.

I know, I know. A style guide? Does this really matter?

Honestly, I didn't think it mattered much at first. If the Church wants to sully their public image, far be it from me to stand in their way. But, I listened to a program on NPR this morning which addressed this issue as it directly pertains to them and how they discuss the Church in their programs. You see, part of the update to the style guide is that news agencies are no longer allowed to refer to the Church as "Mormon" or "Mormonism" or even "LDS." The Church's official statement says that news agencies should refer to the Church by its full name, "The Church of Jesus Christ of Latter-day Saints" (say that three times fast), in its first reference and all subsequent references should be "the Church" or the "Church of Jesus Christ" or the "restored Church of Jesus Christ" (Yeah, good luck with that last one). And members of the faith should be referred to as "members of The Church of Jesus Christ of Latter-day Saints" or "Latter-day Saints" and not "Mormons." [insert "eye roll"]

NPR's response--which I loved--was that it was not up to the Mormon Church to make this decision for news agencies or those who are not adherents to the religion. Furthermore, the term "Mormon" is used as a point of clarification for their listeners and readers, most of whom have no context for the long-winded official name of the Mormon Church.

Hell yeah, exactly this. Rusted Nail-son may want to dodge the Church's sordid history, much of which the Mormon Church has actively sought to bury from public knowledge for over a century, but it is the job of journalists to accurately convey information to the public. I commend NPR for politely declining the rebranding mandate from a man with the hubris to call himself god's mouthpiece. As some of the people on the program pointed out, if god really speaks to the world through this man, and this is one of the rare instances when the man claims to have received such a revelation from god, couldn't god have chosen a more important topic than the name of a church? Ya know, like poverty, world peace, climate change.

I'll tell you why. Because god has nothing to do with it. This is in the best interests of the Mormon Church, according to their CEO. This would be no different than a corporation having some horrible PR nightmare occur, and in an effort to reduce their losses, the board of directors completely remake their image and even change the name of the company in order to distance themselves from the disaster. It's all about business.

In related news, some people in the ex-Mormon community have proposed "Ziontology" as the new preferred name for the Mormon Church. And I kinda like it.